Thursday, June 13, 2013

Tracking Clicks/Opens in Gmail with ContactMonkey

I met with Alex from ContactMonkey earlier this week to learn more about their neat extension for Gmail/Outlook and Salesforce. After our conversation, I activated their free 14-day trial to test it out.

The extension works in Gmail for Chrome or within Outlook. I use Gmail, so I'm focusing on that portion.

There are two main parts: 1) click/open tracking and 2) Salesforce integration.

Here are my comments based on my experience so far:

At the moment, I'm using the first component and not yet the Salesforce integration as I'm waiting for some additional features coming in the next few weeks to be released (specifically - Salesforce email template integration and link tracking).

Enabling the ContactMonkey extension was simple. You can find it on the Chrome Web Store here.

After it was enabled, I noticed the collapsible sidebar added to Gmail. I tested sending a few messages and observed that I could see when the messages were opened along with the location.

I found this rather interesting when it came to an email that I sent with some feedback to ContactMonkey. I noticed that it was opened by the main recipient and then must have been forwarded as I could see other locations where it was opened.

Another nice thing is that it doesn't interfere terribly with Cirrus Insight, another collapsible sidebar I have installed. ContactMonkey does stay on top of whatever Gmail window I have open when it is expanded (which at this time seems to also include the new compose window), but I'm fine with collapsing it when I'm not referring to it.

I think that it would be especially helpful for inside sales teams. To be able to see when someone opened the email, as well as if it was opened on a mobile device and then later opened on a computer, could be quite useful.

Have you tried ContactMonkey yet? If so, please share your experience in the comments.

Disclosure: I have not been compensated for this post and ContactMonkey did not request that I write it. I just wanted to share my thoughts so far on this nifty extension.

Jenna Weiner is a rather geeky girl with average social skills and an affinity for: Google Apps,, Pinterest, Firefly, dresses, indoor plants and life-hacking. Have a suggestion for a post or a question? Feel free to get in touch.
Twitter: @RatherGeeky
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