You may have heard about Twitter and wondered what it is. (In fact, you might have noticed my tweets on the right side of this blog, above the search.)
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets.
Twitter’s fundamental question is “what are you doing?” This can be in its most simplistic a one or two word answer, but when developed, this is a tool that lends itself to developing understanding and potential for starting collaboration.
Here is a simple explanation from commoncraft (my favorite explainers).
This shows how twitter works for personal use, but similar principles apply in business settings. To understand what twitter can do for business, read this.